Understanding user needs is the foundation of UX, but adoption is what makes solutions truly valuable. At Weir, a global industrial manufacturer, the SMART Factory team thought they knew what factory operators needed. Yet their solutions were being ignored (or even physically broken!).

This talk shares how Weir’s UX team partnered with engineers to uncover real user needs, the creative methods required to co-create digital and physical tools that operators embraced, and how the UX team brought the factory floor into the boardroom to win global stakeholder buy-in.

What you'll learn:

1. User engagement is critical to innovation, and to making it stick
2. Use your users (the subject matter experts!) when you're designing solutions
3. Creative storytelling wins stakeholder buy-in