This talk digs into the weird stuff I do for work, and how all of it required me to be fairly unreasonable about my approach to things. I could have done a lot of things that would have been perfectly fine with far less time and effort and struggle — but I instead chose to keep pushing toward my Big Ideas™ even when no one could see the point except me. And now I'm doing a job that I love and that I'm pretty sure is unique in our industry. All because I chose to be unreasonable and do things the hard way.