In today's fast-paced software development landscape, the traditional approach of quality assurance (QA) being a last-minute checkpoint is no longer sufficient. Instead, embracing the Shift-left paradigm has become imperative. This talk delves into the concept of Shift-left QA, where QA activities are moved earlier in the software development lifecycle, from the very inception of a project. We will explore how this shift transforms QA from a reactive process focused on bug detection to a proactive approach aimed at preventing defects altogether. Drawing from real-world examples and best practices, we will discuss the benefits, challenges, and strategies for implementing Shift-left QA effectively. Attendees will gain insights into how to foster a culture of quality throughout their organisations, deliver higher-quality software products, and achieve faster time-to-market.